Digital Marketing

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Introduction To "Digital Marketing"

About The Course

Under this course you will learn a new way of marketing which is known as Digital Marketing. After doing this advance diploma from Celtec Education Point you will be able to run successful PPC Campaigns. This course will tell you the way to utilize Google, Bing, Yahoo and various other search engines. This course is designed by our digital marketing experts to teach you that how you can do on page and off page optimization .

Course Covers :

"DIGITAL MARKETING" covers search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, campaign marketing & Much More....

Program Type :- Theory & Practical

Topics Covered :

  • What is marketing and digital marketing?
  • Understanding Marketing and Digital Marketing Process?
  • Understanding about Internet , websites , domain , web server , web hosting etc.
  • Planning of a website
  • HTML Basic
  • About CMS and creating website in Wordpress
  • What is SEO?
  • What are search engines and their functions ?
  • Understanding traffic , keywords etc.
  • What is onpage SEO?
  • Keyword Research With Google Keyword Planner
  • Domain Selection & URL Structuring
  • Head Section Optimization
  • Meta Tag Optimization
  • Redirection Tags
  • SEO Friendly Content Writing
  • Heading Optimization
  • Keyword Density, Spamming Stuffing
  • LSI (Latent Semantic Indexing)
  • Image Optimization
  • Video Marketing
  • Robots File Creation
  • Sitemap Creation & Submission (html and xml)
  • Website Tracking Tools (Google Analytics, Google Webmaster Tools)
  • What is Off page SEO?
  • Why Off page is Important
  • What are Backlinks?
  • Backlinks Creation Methods
  • Difference Between Do Follow and No Follow Backlinks
  • What is Google Page Rank
  • How to Increase Google Page Rank
  • Web Directory Submissions
  • Social Bookmarking
  • Article Writing & Submission
  • Press Release Writing & Submission
  • Comment Blogging
  • Classifieds Posting
  • Forum Posting
  • Link Exchange (One way, two way and three way)
  • Search Engine Submissions
  • RSS Feeds
  • Google Business Listing (Google Maps)
  • Understanding in organic search results
  • Introduction to Google adwords & PPC advertising
  • Overview of Microsoft Adcenter (Bing & Yahoo)
  • Setting up Google adwords account
  • Understanding adwords account structure
  • Campaigns, Adgroups, Ads, Keywords, etc.
  • Types of Advertising campaigns-Search, Display, Video
  • Difference between search & display campaign
  • How does adwords rank ads
  • Understanding adwords algorithm (adrank) in detail with examples
  • What is quality score
  • Why quality score is important What is CTR?
  • Why CTR is important Understanding bids
  • Advanced level bid strategies
  • Enhanced CPC
  • What are flexible bidding strategies
  • Understanding ad-extensions
  • Types of ad-extensions
  • Adding ad-extensions in our Campaign
  • Creating adgroups
  • Finding relevant adgroups options using tool
  • Creating adgroups using tool
  • Understanding keywords
  • Finding relevant keywords
  • Adding keywords in ad-group using keyword planner tool
  • Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
  • Examples of types of keywords
  • Creating ads
  • Understanding ad metrics Display & destination URL
  • How to write a compelling ad copy
  • Best & worst examples of ads Creating ads
  • Tracking Performance/Conversion
  • What is conversion tracking Why is it important
  • How to set up conversion tracking
  • Adding tracking code in your website
  • Checking conversion stats
  • Optimizing Search Campaigns
  • Remarketing
  • What is social media
  • Understanding the existing social media paradigms & psychology
  • How social media marketing is different than others
  • Understanding Facebook marketing practical session
  • Creating Facebook Page
  • Increasing fans on fan page
  • How to do marketing on fan page (with examples)
  • Fan engagement
  • Important apps to do fan page merketing
  • Facebook Advertising
  • Types of Facebook advertising
  • Best practices for Facebook advertising
  • Creating Facebook advertising campaign
  • Targeting in ad campaign
  • Payment module-CPC vs CPM-CPA
  • Setting up conversion tracking
  • Using power editor tool for adv.
  • What is Linkedin
  • Company profile vs Individual Profiles (Difference between Individual and Company Profiles)
  • Understanding Linkedin Groups (Manage Linkedin groups)
  • How to do marketing on Linkedin groups
  • Linkedin Advertising & it best Practices
  • Increase ROI from Linkedin ads
  • Linkedin Publishing
  • Company Pages
  • Understanding twitter
  • Tools to listen & measure influence on Twiiter: Tweetdeck, Klout, PeerIndex
  • How to do marketing on Twitter
  • Black hat techniques of Twitter Marketing
  • Advertising on Twitter
  • Creating Campaigns
  • Types of Ads
  • Tools of twitter Marketing
  • Understanding Video Campaigns
  • Creating 1st Video campaign
  • Importance of Video marketing
  • Benefits of Video marketing
  • Using you tube for Business
  • Developing you tube video for Marketing strategy
  • Get traffic through you tube channel/video to your website
  • Create video adgroup
  • Targeting opti
  • Understanding bid strategies
  • Introduction to Google analytics, How Google analytics works, Understanding Google analytics account structure, Understanding Gooogle analytics insights, Understanding cookie tracking, Types of cookie tracking used by Google analytics, How to set up analytics account, How to add analytics code in website.
  • Understanding goals and conversion, How to setup goals?, Understanding different types of goals, Understanding bounce & bounce rate, Difference between exit rate & bounce rate how to reduce bounce rate, How to setup goals, Importance of funnels
  • How to integrate adwords and analytics account, Benefits of integrating adwords & analytics, Measuring performance of marketing campaigns via Google analytics
  • Understanding filters & segments, How to set up filters & segments, How to view customized reports
  • Monitoring traffic sources, Monitoring traffic behavior, Taking corrective actions if required
  • Understanding Mobile Devices, Mobile Marketing and Social Media, Mobile Marketing Measurement and Analytics
  • Fundamentals of Mobile marketing, App Store optimization, Creating mobile website through wordpress
  • Advertising on mobile (App & Web), Targeting ads on Apps Targeting via location, Targeting ads on search engine
  • Content Marketing on mobile, Mobile strategy-segmentations option targeting and difference, SMS marketing
  • What is online reputation management, Why online reputation management, Understanding ORM scenario
  • How to deal with criticism online, Ways to create positive brand image online
  • Content Marketing on mobile, Mobile strategy-segmentations option targeting and difference, SMS marketing
  • What is Adsense ?, How to get approved for Adsense, Cool trick to get Adsense approval by Google
  • Using your adsense account interface Placing ads on your blog, Creating blogs with our Free theme, What is Blogging
  • How to Blog ?, What is Wordpress and How to Create with Wordpress ?, Wordpress Themes and Plugins
  • What are Affiliates ?
  • How to join and Earn with Affiliates
  • Top Indian and Worldwide Bloggers
  • How ot Earn Money with Blogging
  • What is Ecommerce ?, Top Ecommerce Website around the world, Ecommerce scenario in India
  • How to do SEO of an Ecommerce website, Why you need a solid Ecommerce marketing strategy
  • Formulating right Ecommerce marketing strategy, Ecommerce business, Case studies on Ecommerce website

Interested to join Digital Marketing Program ?

Fill the enquiry form to get a call from our career counsellors.

Learn Through Our E-Learning Section !!!

Celtec provides the new way of learning for all its students! Our Online learning section that provides free access to all course-related study material. In addition, students can be part of an online community & interact with industry experts 24X7! Visit E-Learning

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